Gloucestershire to rebrand as Bristol for T20 Blast from 2027

Gloucestershire are preparing for a major change to their identity in domestic cricket, with the club set to compete as Bristol in the T20 Blast from the 2027 season.

The rebrand will cover both the men's and women's teams, although the county will retain the Gloucestershire name in the County Championship and One-Day Cup. The club says the move is designed to attract new supporters, expand its audience and increase commercial revenue.

The decision comes amid concerns over declining attendances in the T20 competition, despite Gloucestershire's success in winning the men's title in 2024. The club has promised to reveal its new name, kit and branding alongside the release of next season's domestic fixtures.

The move follows a similar experiment by Warwickshire, who competed as Birmingham Bears between 2014 and 2025 before returning to their traditional county identity for the 2026 campaign.

Gloucestershire insist their historic identity will remain central to the club, which has represented the county for more than 150 years. However, the change is likely to divide supporters, particularly those outside Bristol who feel closely connected to the traditional county name.