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Privacy Policy

Find out how Sport News collects, uses, stores and protects your personal data.

Personal Data Your personal data at sports-news.co.uk Like all websites and mobile applications, we collect and process your personal data. To safeguard your rights under the General Data Protection Regulation (GDPR), "SPORTNI NOVINI" AD asks for your consent. Please review carefully the purposes for which we collect your personal data. If you press the "Accept all" button, you give your consent to us and to all third parties described in detail in the Privacy Policy and the Cookie Policy.

I. PRIVACY POLICY OF "SPORTNI NOVINI" AD ON THE PROCESSING OF YOUR PERSONAL DATA

  1. Introduction By presenting these rules, we aim to explain what information we collect about you, why and how we do it, and what your rights are under the Personal Data Protection Act (PDPA) and the General Data Protection Regulation (Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 – GDPR).
  2. Why is your consent necessary? Our exclusive priority is to protect your personal data and to obtain your freely given, informed and unambiguous consent to the processing of your personal data by "SPORTNI NOVINI" AD. If you tick "I accept all", you agree that you are providing your personal data voluntarily, that you are familiar with your rights under the PDPA and Regulation (EU) 2016/679, and you consent to your personal data being collected, processed, stored and transferred to third parties for the purposes we have set out below.
  3. Definitions "Personal data" means any information relating to an identified or identifiable natural person ("data subject" or "user"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. "Controller" means a body which, alone or jointly with others, determines the purposes and means of the processing of personal data. In this case, the controller is: "SPORTNI NOVINI" AD (hereinafter referred to for short as "Sportni Novini" or the "Company") UIC: 208793555 Registered office and address of management: Sofia 1000, Vazrazhdane district, 46 Hristo Botev Blvd. Legal form: Joint-stock company Email for questions related to personal data protection: gdpr@sportni-novini.bg "Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller. "Processing" means any operation or set of operations performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction. "Supervisory authority" means an independent public authority of a Member State of the European Union responsible for monitoring the application of the rules on personal data protection. For the Republic of Bulgaria, the supervisory authority is the Commission for Personal Data Protection (CPDP).
  4. Purpose of the policy This Privacy Policy aims to ensure that the Controller: complies with data protection legislation, namely the PDPA and the GDPR, as well as other applicable legislation, and follows good practice; protects the users, employees, customers and partners of "SPORTNI NOVINI" AD; ensures transparency about how data subjects' personal data is stored and processed; provides protection against the risks associated with data breaches.
  5. How do we collect information about you? We may collect information about you in several ways: 5.1. Forms completed and submitted by you By submitting them, you knowingly share personal data. For each form that involves submitting personal data, we will state the purposes of use, the retention period, the third parties with whom we may share the data, and the ways to exercise your rights under the Regulation. We will minimise the amount of data in the form in line with the stated purposes. For example: when you create a profile on sports-news.co.uk, you provide us with personal information, including your names, email address and, possibly, a telephone number; when you take part in games, contests or promotions of "SPORTNI NOVINI" AD and/or of third parties that are partners of the Company, you provide personal information depending on the specifics of the game (usually names, telephone number, email). 5.2. Data collected through observation Sometimes we collect information about you by observing your behaviour on the site. For this purpose, we use standard internet approaches for tracking user behaviour – using network equipment to track your IP address, analysing the information available as part of the communication in the protocols we use (HTTP GET/POST requests), and using JavaScript functionality and other standard WEB programming languages to retrieve data and information about your context – browser, operating system, screen resolution, language, etc. 5.3. Data received from third parties Sometimes, after your explicit consent given through the tools of the relevant partner, we may receive data from third parties, for example data from your profile on social networks such as Facebook, Google, Apple. It is possible that this data will be combined with other personal data about you that we already have. By using various online analytics tools, we may obtain detailed but aggregated data about the site's audience. This is not personal data within the meaning of the Regulation. 5.4. Cookies Sports-news.co.uk uses cookies to store settings and identifiers needed to provide the services indicated on the site. Some of these cookies are technically necessary for the normal functioning of the site. More information about the cookie policy can be found in Section II of this Policy.
  6. What information do we collect and process when you use our services? 6.1. Forms completed and submitted by you We may collect a variety of personal data, depending on the purpose of the form and our arrangements with advertising partners. We usually collect the following data: your names; username; password; mobile phone; email address; city. 6.2. Data collected through observation For all visitors, we and the providers of the tools we use usually collect the following data: the IP address from which you visit; your browser identifier; your mobile device identifier; your identifier that does not contain personal data; your behaviour history – pages visited, time spent on them, content clicked, etc.; behaviour in relation to the content of the site/mobile application – navigation, interface elements used, time spent; your searches; behaviour in relation to the ads served to you – what and how many ads were served, where they were served, ads viewed, clicks made, ads missed, etc.; your comments. For logged-in users, in addition to the data listed above, we also collect identifiers linking them to the user's specific profile. 6.3. Data received from third parties Depending on the source of the data, this includes: basic profile information – name, email address, date of birth; details that you choose to share according to the specific settings of your social media accounts; your contacts and the way you are connected with them.
  7. For what purposes do we process the information? The information that we collect and process about you may be used for the following purposes: 7.1. Normal functioning of the site This data is strictly necessary for the normal operation of the Sportni-Novini.bg site. Through it, we can verify your identity as a logged-in user, display content to you better, load the site faster, and protect the site and you from attacks. This includes your session data, cached content, etc. 7.2. For the contractual performance of our services Other services we offer are the options to add comments, photos or videos. We use your personal data so that we can identify you and, where necessary, moderate the content you have added. 7.3. For storage of and access to information This purpose is ancillary to the fulfilment of other purposes – through the use of various technical mechanisms (device identifiers, user identifiers, advertising identifiers, cookies and other technologies) we will be able to fulfil any of the other purposes described. 7.4. For personalisation and profiling We collect and process information about your use of our services for the subsequent serving of personalised advertising and/or content in another context. Typically, your content and behaviour on the site are used to draw conclusions about your interests, which guide the future selection of ads and/or content served – for example, showing news about a favourite team (Levski, CSKA, Ludogorets) or a favourite sport (football, tennis, volleyball, Formula 1). The purposes pursued by "SPORTNI NOVINI" AD are: to provide a better user experience by showing relevant ads and content. 7.5. For the selection, delivery and reporting of the ads served "SPORTNI NOVINI" AD offers free access to the content of the Sportni-Novini.bg site. To fund its activities, the Company serves ads to its users. The Company understands its responsibilities to users and strives to limit the collection and processing of data for the purposes of optimising ad serving to the minimum possible. Nevertheless, technological development has led to the creation of a complex system of relationships and data exchange. We collect information and combine it with previously available information in order to select and deliver relevant advertising to you and to be able to measure its delivery and effectiveness. This may include previously collected information about your earlier interests in selected ads, processing of data about your behaviour when an ad was shown to you, how often particular ads are shown to you, where and when they were shown to you, whether you took any action related to the ad, including clicking on the ad and making a purchase. 7.6. For the selection, delivery and reporting of the content served We collect information and combine it with previously collected information in order to select and deliver relevant content to you and to measure its delivery and effectiveness. 7.7. For measurement We collect information about your use of the content and combine it with previously collected information in order to measure, understand and report on your use of our services. Our business model is built on providing users with free access to the content of the site in exchange for serving advertising. For the normal functioning of the site and in keeping with normal business logic, we need basic measurement of your user behaviour. 7.8. On commission and for projects of third parties For specific projects commissioned by third parties, we collect your personal data, which we share with them in order to achieve the purposes of their projects. Detailed information about the purposes can be found in the Terms and Conditions of each specific project, which will be provided to you in order to obtain your consent. 7.9. For marketing purposes To fulfil this purpose, we collect your personal data in order to inform you about initiatives, promotions, games, offers, newsletters and other items from us or from third parties – our partners. For this purpose, we collect data such as an email address or another way to contact you (Viber, Skype, Messenger or another communication platform). 7.10. For compliance with legal obligations For the processing of your personal data, including providing it to competent authorities in the cases provided for by law and for compliance with the legal obligations of "SPORTNI NOVINI" AD, as well as for purposes related to the performance of the obligations of the parties under a contract. 7.11. For the purposes of planning, accountability and statistics For the purposes of planning, accountability and statistics means any operation of collecting and processing personal data necessary for statistical research or for producing statistical results, as well as for preparing, implementing and verifying plans and their results.
  8. Who else has access to this information? We sometimes disclose your personal information to third parties – partners of "SPORTNI NOVINI" AD, including such third parties located outside the European Union, in compliance with the requirements of the Regulation, such as: third parties with whom the Company has contractual relationships for organising games, contests or promotions; third parties with whom the Company has contractual relationships for publishing ads and promoting their products and services; third parties with whom the Company has contractual relationships for carrying out measurements, selection, delivery and measurement of the serving of content or ads, including ad servers, inventory trading exchanges (Ad Exchanges), publisher tools (SSP), advertiser tools (DSP); third parties with whom the Company has contractual relationships for the use of colocation services; third parties with whom the Company has contractual relationships for the use of virtual servers (VPS); third parties providing services to improve ad targeting; third parties providing services related to the creation of depersonalised user segments; industry-recognised solution providers that have publicly declared compliance with GDPR and e-privacy policies, such as Google and Facebook (the consent also includes the placement and use of unique depersonalised tagging identifiers, including through the use of cookies, localStorage or another suitable generally accepted web technology); third parties providing services to "SPORTNI NOVINI" AD such as accountants and accounting firms; auditors; lawyers – attorneys, law firms and legal advisers; notaries; advertising and PR agencies; companies engaged in system data administration.
  9. What are your rights in relation to personal data? Our priority is both to inform you of your legal rights and to ensure that they are respected. You have the following rights: the right to withdraw your consent to the processing of your personal data at any time; the right to request correction or completion of your data in the event of an inaccuracy, by a written request addressed to us; the right of access to your personal data; the right to restriction of the processing of your personal data; the right to object to the processing of your personal data; the right to data portability; the right to request erasure of your personal data that is processed unlawfully or where the legal basis has lapsed (withdrawn consent, the original purpose for which it was collected has been fulfilled, etc.); the right to request that the Controller of your personal data notify the third parties to whom the Controller has provided your data regarding the correction, erasure or restriction of the processing of the personal data; the right to lodge a complaint with the Commission for Personal Data Protection (CPDP) – Sofia 1592, 2 Prof. Tsvetan Lazarov Blvd.
  10. When may "SPORTNI NOVINI" AD use your data to contact you? We may use the information you have provided to contact you about various matters such as: to notify you of changes to the Company's policies and these rules; to respond to you when you have contacted us, or to respond to your comment or complaint; to invite you to take part in our surveys regarding the services; for marketing purposes; to send you suitable offers of products and services of "SPORTNI NOVINI" AD and/or of third parties – partners of the Company; to inform you about games, contests or promotional offers. We will never contact you to ask for the password of your account.
  11. How can I obtain, update and manage my personal data? To manage your consent, you can use the privacy settings in your user profile, through which you will be able to review and manage the consents given and request the exercise of the rights provided for in the GDPR. Our site uses cookies. If you want to learn more about their use and how to manage them, read Section II of this Policy.
  12. Conclusion This Privacy Policy is current as of 29.04.2026. "SPORTNI NOVINI" AD reserves the right to change and/or supplement this Policy at any time. Changes take effect immediately upon their publication on the site, unless the updated version of the Policy provides otherwise. You should visit this page periodically to review the Policy. Please send your questions and comments about cookies or privacy to: gdpr@sportni-novini.bg.

II. COOKIE POLICY OF SPORTNI-NOVINI.BG

  1. What does this policy cover? The Sportni-Novini.bg site, owned by "SPORTNI NOVINI" AD, uses cookies. To learn more about what cookies are, how they are used on our site and how to manage them, please read this Cookie Policy carefully.
  2. What are cookies? A cookie is a small file containing data that is stored in the web browser of your device when you visit certain sites. Cookies may or may not contain personal data about the visitor.
  3. Why are cookies used? To work properly, every modern site uses cookies. They have various tasks which, in general, make your use of the site easier and more interactive. For example, through cookies we collect information about your visit and behaviour on the site, so that you do not have to provide it to us over and over again. In this way we can recognise you on your next visit to the site. Cookies also help us understand how you use our services, so that we can continuously improve them by personalising the content and offers to you, based on your preferences and interests. Our site is free for you. To be able to secure the funds for its normal operation, we serve you paid advertising. We use cookies to store information related to how often and in what places you have seen ads, what ads have been shown to you, at what time, and your behaviour in relation to the ads. This information helps us show you ads that are increasingly relevant to your interests and your profile.
  4. What are the types of cookies? Depending on how long they are stored on your device, cookies are categorised as "persistent" and "temporary" ("session") cookies. "Persistent" cookies are stored on your computer or mobile device for a long period of time, which may be years; "Temporary" ("session") cookies are placed temporarily when you visit our site, but are not stored permanently on your device and are erased when your session ends (for example, when you close the page). Depending on their functions, cookies can generally be categorised into four types: 4.1. Strictly necessary cookies These cookies are strictly necessary for the site to perform its functions. We use them, for example, to identify our users when they use the site, so that we can provide our services or maintain the security of our services. These cookies do not collect information about you that can be used for marketing or advertising. Your consent to the use of these cookies is presumed from the very use of our site, which is why you cannot refuse their use. 4.2. Functionality cookies These cookies implement the various functionalities of the site, including the serving of non-personalised advertising. They allow us to remember your preferences, such as font size and other personal settings, your favourite teams or sports, saving you time and effort. 4.3. Performance cookies These cookies are not strictly necessary, but they allow us to personalise your experience of the site. The information they store helps us understand how you use the site, remember and check the history of your previous visits, what you have viewed or bookmarked, or how you found us. We then use this data to improve the site and our services. 4.4. Targeting or advertising cookies Our goal is to provide the visitors to our site with information that is as relevant to them as possible. This is achieved not only through the content of our site, but also through the ads displayed. Since we need to continue running ads, we want them to be as useful and relevant to you as possible. To achieve this, we try to gain an idea of your likely interests on the basis of the sites you visit and your behaviour towards different content and ads.
  5. What types of cookies do we use and for what purposes? Our site uses cookies for the following purposes: identification of users in order to provide secure access; remembering the information you have filled in on various pages, so that you do not have to enter your details repeatedly; passing information from one page to the next; saving preferred settings such as language, favourite teams (Levski, CSKA, Ludogorets, etc.), favourite sports (football, tennis, volleyball, Formula 1), search results, etc.; saving settings for optimal display (buffer size, screen resolution parameters); reading your browser's settings for optimal display; smooth loading of the site; saving your account login details; tracking the number of users visiting our pages; tracking the time spent by each visitor; establishing the sequence in which visitors visit the different pages; preparing assessments of the need to improve certain parts of the site; optimisation of the site.
  6. Third-party cookies We also use some third-party cookies as part of our services. These cookies are managed by the relevant third parties and are not controlled by us. These cookies help us with market research, tracking revenue, improving functionality and monitoring compliance with our Terms and Conditions and usage policies. Advertisers on our site sometimes use their own cookies to show you targeted ads. For example, advertisers may use a profile based on the sites you have previously visited to show you more suitable ads.
  7. How to manage cookies? You can control and/or delete cookies as you wish. You can delete all cookies installed on your computer, and you can set most browsers to prevent them from being placed on your computer. If you do this, you may need to adjust the settings of some preferences each time you visit the site, and some of the services and functions may not work. How to delete all cookies from a given browser (information for the most popular browsers): Chrome: https://support.google.com/chrome/answer/95647X Firefox: https://support.mozilla.org/bg/kb/delete-cookies-remove-info-websites-storedX Edge: https://support.microsoft.com/bg-bg/microsoft-edgeX Safari for desktop: https://support.apple.com/kb/ph21411X Safari for tablet and phone: https://support.apple.com/bg-bg/HT201265X You can also check what cookies you have stored from the most widely used providers of personalised ads and manage your choice at: http://optout.networkadvertising.org/X
  8. Changes to our Cookie Policy We reserve the right to change this Cookie Policy and therefore recommend that you review its content periodically. All future changes will be published on this page, from which moment the changes will be deemed to have taken effect, unless otherwise stated. This Policy is current as of 29.04.2026.
  9. Questions and feedback Please send your questions and comments about cookies or privacy to: gdpr@sportni-novini.bg.X

III. RIGHTS OF USERS UNDER THE GENERAL DATA PROTECTION REGULATION

  1. General provisions Under the General Data Protection Regulation (Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 – GDPR), you, as a subject of personal data collection and processing, have the right to exercise your rights listed below. Before you can do so, we need to identify you. You will be identified by logging in to the service for which you want to exercise your rights. If you have used a service for which no profile has been created, we will identify you in person at the office of "SPORTNI NOVINI" AD – Sofia 1000, 46 Hristo Botev Blvd. The period set in the Regulation for responding to your request is up to 1 (one) month. Given the complexity and number of requests, we may extend this period by a further 2 (two) months, of which we will notify you in a suitable way of your choice. You have a choice of how to submit your request – you can do so electronically from your user profile or at gdpr@sportni-novini.bg, or on paper – at the registered office of the Company. We will notify you in the way you have indicated of the outcome of each of your requests under the GDPR procedure.
  2. List of your rights Right to withdraw your consent – at any time, to withdraw your consent to the processing of your personal data in accordance with the requirements of the Regulation; Right to rectification of personal data – if you think there is an error in the personal data collected about you, you can request its correction (by stating the correct data); Right of access to your personal data – you have the right to obtain confirmation as to whether we process your personal data and, if so, to obtain access to it. Together with the data, we will also give you access to the mandatory information described in Article 15(1) of the Regulation; Right to erasure of your personal data – you can ask to be forgotten, and we will assess whether the requirements of Article 17 of the Regulation are met; Right to restriction of processing – means marking stored personal data with the aim of limiting its processing in the future; Right to data portability – you can request that the personal data we have collected about you be transmitted in a structured, commonly used and machine-readable format. At present, we are unable to transfer your data directly to another controller; Right to object – at any time you can object to the processing of your personal data, including profiling and direct marketing; Right to request notification of third parties – the right to ask the Controller of your personal data to notify the third parties to whom the Controller has provided your data regarding the correction, erasure or restriction of the processing of the personal data. In all cases where you exercise any of the above rights, we will notify these third parties of your request; Right to lodge a complaint – you have the right to lodge a complaint with the Commission for Personal Data Protection (CPDP) – Sofia 1592, 2 Prof. Tsvetan Lazarov Blvd., which is submitted in the form and with the details required by law.

Administrator contacts "SPORTNI NOVINI" AD UIC: 208793555 Registered office and address of management: Sofia 1000, Vazrazhdane district, 46 Hristo Botev Blvd. Email for questions related to personal data protection: gdpr@sportni-novini.bg Website: https://sportni-novini.bgX